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Virtual Staging ROI Calculator: Is It Worth It?

Calculate the return on investment for virtual staging your listings

Last updated: 2025-01

Who This Guide Is For

Agents evaluating stagingBudget-conscious professionalsData-driven decision makers

The Business Case for Staging

According to the National Association of Realtors, staged homes sell for 1-10% more than unstaged homes and spend 73% less time on market. For a $400,000 home, even a 1% increase means $4,000 more. Virtual staging costs approximately $30-50 per property (6-10 images), delivering a potential 100x+ return.

Cost Comparison

Traditional staging: $2,500-3,500 average. Virtual staging with RoomStage: $30-50 per property. Savings: 95%+. For an agent staging 20 listings per year, this means saving $50,000-70,000 annually while maintaining the benefits of staged photos.

Impact on Days on Market

Unstaged homes average 30-60+ days on market depending on the area. Staged homes average 15-25 days. Faster sales mean: less carrying cost for sellers, faster commission for agents, less buyer fatigue, and stronger negotiating position.

Commission Impact

Faster sales at higher prices directly impact agent income. If staging helps sell a home 30 days faster at 2% higher price, the agent earns commission sooner on a larger amount. At 3% commission on a $400K home, a 2% price increase adds $240 to agent commission for a $30 investment.

Volume Benefits

For high-volume agents: staging every listing at $30/property adds $600/month for 20 listings. If this results in 10% faster sales and 2% higher prices across the portfolio, the annual benefit is tens of thousands in additional commission.

Key Takeaways

  • Staged homes sell for 1-10% more
  • Staged homes sell 73% faster
  • Virtual staging saves 95% vs traditional
  • ROI is typically 100x+ on staging investment
  • At $5/image, staging is the highest-ROI marketing spend

Prozkoumat

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