Reference10 min min read
MLS Virtual Staging Compliance: State-by-State Guide
Complete reference for MLS virtual staging disclosure requirements
Last updated: 2025-01
Who This Guide Is For
Compliance-focused agentsBrokersLegal/compliance teams
NAR Guidelines
The National Association of Realtors requires that all virtually staged photos be clearly disclosed. The NAR Code of Ethics Article 12 requires accurate, transparent marketing. Virtual staging is permitted as long as it's disclosed in both the photo and listing description.
Common MLS Requirements
Most MLS boards require: 1) Watermark on virtually staged photos, 2) Disclosure in photo caption or listing description, 3) Clear language that the property is being shown with virtual furniture. Exact requirements vary by board. RoomStage pre-configures major MLS requirements.
Consequences of Non-Compliance
Failure to disclose can result in: MLS fines ($500-5,000), Listing removal, Complaints from buyers or their agents, Potential legal action for misrepresentation, Damage to professional reputation. Compliance is easy—non-compliance is expensive.
Watermark Best Practices
Watermarks should be: Clearly visible but not obstructive, Positioned consistently (corner recommended), Simple text: "Virtually Staged" is standard, Semi-transparent to not distract from image. RoomStage handles this automatically based on your MLS.
Listing Description Language
Include disclosure in listing description: "Photos have been virtually staged to help buyers visualize the property's potential." or "Virtual staging has been used in listing photos. Property will be shown unfurnished." Clear, simple, transparent.
Key Takeaways
- All major MLS boards require virtual staging disclosure
- Watermarks are the standard compliance method
- Fines for non-compliance range from $500-5,000
- RoomStage auto-applies compliant watermarks
- Transparency protects you and builds trust