CRMLS (California Regional MLS)
MLS rule · In forceCalifornia · Rule 11.5.2 Digitally Altered Images
Anyone submitting a digitally altered image must also submit the unaltered original, display it immediately before or after the altered image, and label the altered image. Real property elements such as flooring, walls and fixtures may not be altered unless they will match at close.
- Where to disclose
- Label in the photo’s text field. CRMLS’s FAQ says a watermark is not required.
- Required wording
- “Photo Modified”, “Virtually Staged”, “Digitally Altered”, “AI Altered” or a substantially similar term
- Original photo
- Required, immediately before or after the altered image
- Effective
- July 10, 2026
- Last verified
- October 22, 2026
“ensure that the original, unaltered version is displayed in the listing immediately before or after the digitally altered image, and (iii) ensure that the digitally altered image is labeled”
Source: CRMLS Rules & Policies, effective July 10, 2026
Adopted to follow AB 723. CRMLS’s February 2026 FAQ says no fine has been set yet.

