NorthstarMLS
MLS rule · GuidanceMinnesota and western Wisconsin · “Virtual Staging and AI-Enhanced Images” best-practice guidance, Sections 1.1–3.3
NorthstarMLS guidance says staged or AI-enhanced photos should be disclosed in the caption or filename shown in the listing viewer, or on the photo, with at least one unaltered “before” image per room. Staging may only add or remove personal property.
- Where to disclose
- Photo caption or filename visible in the listing viewer, or on the photo itself.
- Original photo
- Recommended: at least one unaltered “before” photo per staged room
- Effective
- Not stated
- Last verified
- October 22, 2026
“The disclosure must appear: Directly in the photo caption or filename visible in the listing viewer; OR On the altered photo.”
Source: Virtual Staging Best Practice (NorthstarMLS Resources)
Published as best-practice guidance (described as proposed in July 2026); the binding July 2026 rules have no staging section.

