MLSListings
MLS rule · In forceSan Francisco Bay Area and Central Coast, California · Rule 7.11.2 Listing Photograph Requirements
Anyone submitting a digitally created or altered image must also submit the unaltered original and mark the altered image conspicuously. Enhancements such as virtual staging must also be disclosed in the public remarks.
- Where to disclose
- Mark the altered image in a reasonably conspicuous manner, and disclose the enhancement in public remarks.
- Required wording
- “altered”, “digitally altered”, “AI altered” or a substantially similar term
- Original photo
- Required
- Effective
- Not stated
- Last verified
- October 22, 2026
“must also (i) submit the original, unaltered version of the digitally altered image, and (ii) ensure that the digitally altered image is marked in a reasonably conspicuous manner”
Source: AB723 – Altered Images Overview (MLSListings Support)
Rule text taken from MLSListings’ own compliance article; the full rulebook was not reviewed.

